The United States Tour Operators Association (USTOA) is a professional association representing the tour operator industry. We are composed of companies whose tours and packages encompass the entire globe and who conduct business in the U.S.
USTOA was founded in 1972, members number among the top names in travel and represent the entire spectrum of vacation packages and tours available today. Today, USTOA Active members represent some of the top names in travel and tourism, and account for a sizeable portion of the tour operator market in North America. In fact, our member companies are responsible for the majority of tours and vacation packages sold by travel agents in the U.S. Among USTOA’s goals are to:
- Educate the travel industry, government agencies, and the public about tours, vacation packages, and tour operators;
- Foster a high level of professionalism within the tour operator industry;
- Promote and develop travel on a worldwide basis.
Notably, the USTOA $1 Million Travelers Assistance Program — which requires each member company to set aside $1 million of its own funds specifically to protect consumers’ deposits and payments — is recognized as the strongest of its kind in the industry.
According to a recent survey, USTOA companies move more than 11 million passengers annually and account for an annual sales volume of more than $9 billion. This sales success story reflects the organization’s pledge to encourage and maintain the highest standards of professionalism, integrity and service.